Fashion Week has become welcoming to the plus-size community. Recently, Torrid presented their collection at NYFW with showgoers who were diverse, vibrant, and fat. Even though the industry has become more diverse it does not address the myriad of problems with body diversity.
Torrid's front show seating was populated by skinny buyers and popular Instagram stars who do not fall into the plus-size category. The show would have served its purpose if the front row attendees would have been plus size women. It seems that the mainstream fashion industry does not have an interest in serving the plus-size community.
I asked Kareline a plus size customer about her thoughts on plus size fashion and Chris, a social media marketer about social media in general.
2. Which clothing brands offer the size of clothes you want?
Kareline: Old Navy, Levi's, Gap, Calvin Klein Victoria Secret.
3. How do you feel about fashion shows showing plus size models?
Kareline: I feel like it would be great to watch more fashion shows presenting plus-size models because people who are a size 14 want to see and buy beautiful clothes. Fashion should be for everyone not just for skinny people.
I proceeded to interview Chris and ask him about his thoughts on the plus size industry.
2. In your years as a social media marketer, have you seen a shift in the way the advertisement companies promote clothes to women?
Chris: I have seen a change. On social media, there has been a demassification in fashion marketing, similar to how TV evolved in the early 2000s. There used to be fewer than 30 channels, now there are 330.
On social media, advertisers marketed fairly predictably on social media: sexy, luxury, party, casual, and geek. Today, mirroring the millennials' trait of individualism, fashion marketing has evolved; advertisers leveraged super niche targeting on Facebook to target highly specific fashion interests. For example, they target comic book nerd girls with comic book T shirts by showing ads to women 18 to 25 who ave liked Facebook pages of comics.
Torrid's fashion show might have not been a wake up call to buyers but customers like Kareline are asking for more acceptance. The plus size community matters and it is time that fashion shows start showing more empathy toward plus size influencers who attend these shows.