In search for the perfect photo
Celebrities, fashion bloggers and designers get ready every fashion week season to pose in their best attire. Once fashion influencers get their free photo they share it through Instagram and other social media channels, most of the time without approval from the photographers. This is a phenomenon called street style photography.
This cycle continues to affect photographers during fashion weeks since they are not being credited or paid by magazines and influencers who repost the images. A group of photographers are already claiming their rights and raising awareness about this issue by using the hashtag #nofreephotos.
Most photographers claim that their images are being used and published by magazines without receiving credit or payment. This is an issue that has been around due to the democratization of images. Some bloggers such as Bryan Boy, pay photographers for street-style work for his campaigns. He recently stated “it feels like an attack on us and the fact that we get a larger piece of the pie, and that isn’t fair.” He has invested in his business and claims that expenses comes from influencers as well.
Photographers are uniting to stop the free distribution of images without proper rights. Pandora Sykes, a British writer and influencer claimed “There is no regulation, and people take imagery from all over the place.” These fashion photographers are just claiming back what belongs to them, and asking magazines and influencers to stop the “work for free” culture. The late, legendary photographer Bill Cunningham will have also been in the same circle of disapproval.