Ruffles, big puffy sleeves, and Instagram caption-inspired quotes were presented at the Viktor & Rolf Couture Spring 2019. The collection was titled ‘Fashion Statements’ and believe it, this was not a literal statement. For 25 years, Viktor & Rold have had a saying in fashion but this season was brighter, more colorful and expressive.
The brand’s ouvre compiles luxury evening wear and provocative details with classic couture. Viktor & Rolf’s previous collection was angelical and extra white but this time they decided to add more than just a kaleidoscopic runway collection with big graphic messages. There were 18 brightly hued tulle dresses, with puffed sleeves and others with tiered skirts. Volume and exaggerated silhouettes were the magic formula to stand out. The outsize dresses were decorated with big logos inspired on Instagram culture captions that read: "I am my own muse", "Less is more", "What is your position on climate change?" , "Give a damn" and a striped blue dress had printed on "Will you watch the Super Bowl? No.
Viktor & Rolf showcased the brand's sophistication and finest details that are characterized with. It was not meant to have hidden meanings or explanation, but the over-sized meme quotes transformed the show into a virtual social world characterized by likes and social media. The graphic designs had a pop-art inspired presentation that expressed attitude . You could easily see a celebrity wearing one of these dresses on the red carpet. Especially the one with the big sign: No Photos Please.
The brand definitely kept it elegant but viral. A right way to make a statement and surpass expectations.