A kaleidoscopic floral carnival hit the runway during Miami Fashion Week 2019 with Glory Ang and Daniella Batlle, two emerging designers who made flowers groundbreaking again. If Miami is a city of tropical influence, then Miami Fashion Week is a Latin American designer’s Valhalla.
Miami Fashion Week unites burgeoning local designers and style tastemakers from Latin America and Spain. The week’s events are about cultural diversity and a unification of fashion capitals. The Magic City attracts the spectrum of humanity, with Colombia leading the South American market.
Daniella Batlle presented her line of euphoric luxury resortwear, with bold floral designs that represent her life growing up across different parts of Colombia. Instead of simply a beachwear collection, Batlle leverages her traditions and cultural appropriation to craft her designs with eye-catching prints and unique cuts. Dresses with fringed layers, one-shoulder sleeves and ruffled skirts epitomize her designs. A sea of marine-life prints are also part of Batlle’s collection.
Another Colombian designer who took Miami Fashion Week attendees on a summer voyage was Glory Ang, whose designs were exhibited by many Miami influencers. Flora and fauna flourished through her bold-printed dresses with a cascade of ruffles and fabric. A hallmark of Ang’s collection is the enormous hats and crown head pieces that symbolize a tropical queen.
Attending the show was like watching a flower parade at the Festival of Flowers in Medellin, Colombia, where sunflowers, orchids and other flower species burst in style. The ruffles and statement sleeves have remained a mainstay in Ang’s current collection.
Caribbean designers also showcased their designs during Miami Fashion Week, with the Dominican Republic as the country invited to present selected designers on the final day. Jenny Polanco, Arcadio Díaz, Jacqueline Then and Giannina Azar presented Caribbean couture that whisks the audience away to a tropical paradise.
When the sun sets in Miami, everyone keeps the flowers on their sleeves. Miami Fashion Week reminds you that the Sunshine State never stops blooming.
Ruffles, big puffy sleeves, and Instagram caption-inspired quotes were presented at the Viktor & Rolf Couture Spring 2019. The collection was titled ‘Fashion Statements’ and believe it, this was not a literal statement. For 25 years, Viktor & Rold have had a saying in fashion but this season was brighter, more colorful and expressive.
The brand’s ouvre compiles luxury evening wear and provocative details with classic couture. Viktor & Rolf’s previous collection was angelical and extra white but this time they decided to add more than just a kaleidoscopic runway collection with big graphic messages. There were 18 brightly hued tulle dresses, with puffed sleeves and others with tiered skirts. Volume and exaggerated silhouettes were the magic formula to stand out. The outsize dresses were decorated with big logos inspired on Instagram culture captions that read: "I am my own muse", "Less is more", "What is your position on climate change?" , "Give a damn" and a striped blue dress had printed on "Will you watch the Super Bowl? No.
Viktor & Rolf showcased the brand's sophistication and finest details that are characterized with. It was not meant to have hidden meanings or explanation, but the over-sized meme quotes transformed the show into a virtual social world characterized by likes and social media. The graphic designs had a pop-art inspired presentation that expressed attitude . You could easily see a celebrity wearing one of these dresses on the red carpet. Especially the one with the big sign: No Photos Please.
The brand definitely kept it elegant but viral. A right way to make a statement and surpass expectations.
Last week I joined Romee Strijd at Casa Tua Restaurant for the launch of the new Victoria’s Secret fragrance, Bombshell Seduction. The lunch was joined by Miami influencers and fashionistas in South Beach and it was the most feminine and delightful lunch ever.
I had the pleasure to interview Romee for few minutes to discover her beauty and workout secrets. Victoria’s Secret new fragrance is feminine, fresh and sweet. The tablescape and floral bouquets were a representation of the Bombshell Seduction fragrance, with nicely decorated roses that gave a personal touch. Even the desert had its personal signature with a sugary angel wing. The lunch was accompanied by a tarot specialist and she provided each guest with some insight into the future.
The Bombshell Seduction is the sister of VS best-selling Bombshell fragrance, and it is the perfect scent to wear on your date. Each guest was welcomed with a fragrance bottle with their name engraved on it. I was in awe when I saw it. Not only everything was pink but each influencer went home with the Bombshell Seduction collection which included a fragrance lotion, fragrance mist, and a Bombshell Seduction rollerball.
Ten minutes conversation with this angel was like ten minutes in heaven. Discover Romee Strijd’s favorite beauty products and her new favorite fragrance.
What’s your favorite thing about Miami?
My favorite thing about Miami is being able to go to the beach, that’s what I miss in New York. The beach and the sun in Miami always make a great weather.
If you had to wear the same outfit for the rest of your life what would it be?
That would be jeans with a white t-shirt and black leather jacket. The jacket you can wear it for day or night.
What’s your favorite thing about the bombshell fragrance?
Well, the bombshell seduction is like the sister of our bestselling one the bombshell fragrance and it has a lot of floral notes. I come from Holland originally so I know my flowers. I’ve always liked a floral fragrance and this one has jasmine and tuberose which is really airy and fresh, so that’s what I like.
When do you usually wear perfume and how do you apply your favorite fragrance?
I always apply it on my wrist and behind my ears because I heard that’s where it stays the longest. When you hug someone or kiss someone you want to have a nice smell. I’ve been wearing this one all day and it’s very summery.
How many fragrances do you own?
I think around twenty. I think a fragrance is a really nice present to give. For example, this Bombshell Seduction I gave to my mom and my younger sister, and it’s always a nice gift to get for yourself or others. So that’s how I ended up with so many fragrances.
What’s your top hack for following a healthy diet?
I think is all about balance. You also have to treat yourself once in a while and don’t go too strict. It doesn’t work that way. I make it a healthy lifestyle and don’t do a crazy diet.
Do you have chocolate?
Yes, I do have chocolate every day. I love my Hu Kitchen 72% cacao dark chocolate. It’s really good because it has almond butter and puff quinoa. I just have a piece every day to keep myself sane (laughs).
What’s your favorite exercise to maintain a healthy body?
I like to switch it up. So one day I would do some cardio and the next day I would do some weights to get more muscle. Another day I would try pilates for stretching and work on my legs.
What is your favorite French beauty brand and why?
I love my day cream Embryolisse and whenever I am in France I get makeup removers you can only get in French pharmacies.
What’s the best beauty trick you’ve ever learned?
To do a mask in the morning and take a moment for myself. I put my mask for 20 minutes which helps me to get ready for the day.
What’s your makeup routine like on a regular day?
If I am not working I try to keep it super simple because I apply so much makeup every day with the photoshoots. So I try to do a super light natural makeup and finish it off with the fragrance. I also drink a lot of water to maintain my skin healthy.
What are three makeup products you can’t live without?
That’s going to a lip balm, my day cream, and a water spray. I like the rose mist from Caudalie. You can refresh yourself throughout the day.
What’s the best part about being a model for Victoria’s Secret?
This is a brand that really stands for empowering women. So working for a brand like Victoria’s secret is amazing and a dream true. I always have so much fun with the girls shooting and I am really grateful I get to be part of this brand.
If you were not a model what would you be?
Maybe something with interior design or a stylist. I didn’t really have time to think about it since I was scouted when I was 14 years old but I really love interior design.
What advice would you give to women about self-confidence?
I think is really important to be yourself. Don’t try to be someone that you are not. Just be happy with yourself and live that moment. Be who you are and make the best of it. Be positive, happy and feel where you focus on because that’s where the energy goes.
HOW A 20-YEAR-OLD IS MIXING HER WAY TO MAKEUP MAGIC IN THE MAGIC CITY
by Jannely Espinal
Sophy Cosmetics is a fresh new makeup brand that just launched in Miami’s saturated makeup market. Founder Sophia Perez, just 20 years old, plans to defy traditional makeup norms with a kaleidoscopic selection of skin tones. The independent beauty brand offers vegan, cruelty-free, and luxury makeup. Sophy creates and manufactures her beauty line inside her parents’ home in Hialeah, Florida, about 20 minutes west of Miami.
Sophy’s background as a freelance makeup artist gave her the knowledge base to build her own makeup brand. She’s strengthening that business “foundation” with a public relations degree. At night, the burgeoning beauty boss transforms from student to makeup lab technician. Her parents’ home is a bona fide makeup factory, with lip-glosses, body oil, brushes, and highlighters.
The concept behind Sophy Cosmetics is simple: Offer affordable makeup that caters to both genders. Sophy has been a freelance makeup artist for three years. Since high school, she has been offering makeup services to friends – that pay-it-forward attitude built her a loyal client base that now buys her products.
Beauty products come at a high cost, though, and Sophy realized this early on. She spent months combing through YouTube videos and Google searches for ways to create homemade eye shadows and highlighters. Through continual refinement of her lab experiments, Sophy brought new products to market that met her aforementioned goal of catering to both genders and at an affordable price.
Sophy Cosmetics is currently sold online at sophycosmetics.com and sells for between $10-$48. Her bestselling product is Champagne Mami, a 37mm compact highlighter with a rose gold hue that is handmade with love and passion. Sophy Cosmetics products are non-scented and are produced in a highly sanitized environment.
Sophy believes in “the glow from within” and she believes every woman can precisely match her skin tone. Her experimentation also enabled Sophy to achieve an even more elusive goal, offering a wide spectrum of shades and colors.
“I just started crushing eye shadows and mixing colors together,” explains Sophia. Sophia believes that when a company starts manufacturing in high quantity it loses the cruelty-free and organic aspects.
Keeping her products organic is easy: Sophia is proud to be the sole creator of her products. By measuring every drop and ingredient, Sophy knows exactly whether her makeup is staying true to form. She uses jojoba oil, vitamin E oil, apricot oil, and fractions of coconut oil. Sophy purchases her ingredients from TKB Trading, a company that sells high-end raw materials, packaging, and starter kits to beauty starters. The company has been certified organic by FD&C and D&C and has more than 5,000 positive reviews on the quality of ingredients.
Keeping her products cruelty free is easy, too: It’s all about the supplier. Many beauty brands claim to be cruelty-free, such as Beauty for Real and Wet and Wild. The products that Sophy purchases from TKB Trading are designated as cruelty-free. As evidence, the animal testing statement on TKB’s website cites that “the color additives we sell have not been the subject of animal testing for cosmetic purposes by or on behalf of this company since 12/31/1990.” TKB takes an additional step by regularly contacting its suppliers for updated Animal Non-Testing Declarations.
Sophy acknowledges that the cruelty-free and organic angles appeal to a limited audience. To attract mainstream beauty buyers, she knows she will need to step up her game. One example, she says, is that her cosmetics need prettier packaging and technology like Beauty for Real (BFR) LED lip-glosses.
In addition to packaging challenges, the makeup maven continues to test different ingredients so that she can offer more shades for different skin tones. She has promoted her beauty brand at the Miami Expo and currently sells her cosmetics at Shop Koveted, a fashion boutique in Miami Lakes.
As the brand continues to branch out to other stores, Sophia plans to build an ambassador and internship program so she can focus on the production of the products. She continues to promote her products through Instagram and Twitter where her customers can keep updated about new beauty creations.
Fashion Week has become welcoming to the plus-size community. Recently, Torrid presented their collection at NYFW with showgoers who were diverse, vibrant, and fat. Even though the industry has become more diverse it does not address the myriad of problems with body diversity.
Torrid's front show seating was populated by skinny buyers and popular Instagram stars who do not fall into the plus-size category. The show would have served its purpose if the front row attendees would have been plus size women. It seems that the mainstream fashion industry does not have an interest in serving the plus-size community.
I asked Kareline a plus size customer about her thoughts on plus size fashion and Chris, a social media marketer about social media in general.
2. Which clothing brands offer the size of clothes you want?
Kareline: Old Navy, Levi's, Gap, Calvin Klein Victoria Secret.
3. How do you feel about fashion shows showing plus size models?
Kareline: I feel like it would be great to watch more fashion shows presenting plus-size models because people who are a size 14 want to see and buy beautiful clothes. Fashion should be for everyone not just for skinny people.
I proceeded to interview Chris and ask him about his thoughts on the plus size industry.
2. In your years as a social media marketer, have you seen a shift in the way the advertisement companies promote clothes to women?
Chris: I have seen a change. On social media, there has been a demassification in fashion marketing, similar to how TV evolved in the early 2000s. There used to be fewer than 30 channels, now there are 330.
On social media, advertisers marketed fairly predictably on social media: sexy, luxury, party, casual, and geek. Today, mirroring the millennials' trait of individualism, fashion marketing has evolved; advertisers leveraged super niche targeting on Facebook to target highly specific fashion interests. For example, they target comic book nerd girls with comic book T shirts by showing ads to women 18 to 25 who ave liked Facebook pages of comics.
Torrid's fashion show might have not been a wake up call to buyers but customers like Kareline are asking for more acceptance. The plus size community matters and it is time that fashion shows start showing more empathy toward plus size influencers who attend these shows.
Medium is a great platform to share your stories and grow your audience. It allows readers to search stories through tags and follow writers in their account.
Medium is minimalistic and has minimal editing options but that is what makes it great. Readers want to know what you write about and not the overall aesthetic. Medium allows you to be social while sharing your content.
Its user friendly capabilities makes it easy to transition your blog posts to medium in a copy and paste option.
Steps to post stories on Medium:
After your story is published, members can clap your stories up to 50 times, share it and highlight it. This is a great platform to redirect readers to your website and promote it.
As a fashion writer I like to keep engaged with my audience through social media. Instagram and Twitter are my two favorites when keeping my readers informed. For new readers, it is important to have a killer Instagram Bio that informs them who you are and what you do. Your bio should include your name, website, and purpose. It is important to be creative and show personality but without being too wordy.
I felt it was appropriate for my bio to have the things I focus on and where I'm located as I'm constantly on the lookout for the latest trends. I chose Instagram because I'm more connected with my readers through that social channel.
The purpose of my biography is:
Once you know your purpose, you can start creating a brief sentence or two that explain your audience who you are and what you do.
You can check my Instagram account HERE
Camille Charriere, best known as Camille over the Rainbow has had a major influence in the fashion community. The Parisian fashionista has no filter when it comes to trends. She offers witty advice, trend secrets, and an eye opening behind-the-scenes look in her podcast, Fashion: No Filter.
Camille shares her daily street style, fashion advice, and the business behind haute couture through her podcast, alongside with Monica Ainley. Camille transitioned from lawyer to fashion journalist with her blog "Camille Over the Rainbow" under the radar. Her quintessential French style is based on keeping things but always keen to try edgy things.
Camille combines law and fashion to build her own brand that include brand consultancy, social media strategy, radio, and capsule collection design. She has worked and collaborated with Net-A-Porter, Wall Street Journal, H&M, and Chloe.
Readers were amazed about the news on the opening of the Blue Box Cafe at Tiffany’s store on Fifth Ave. New York City. One reader stated “this is exciting and brilliant” while another reader expressed disgust and negativity “this reminds me of Bridget’s Jones blue soup”. General reader’s feedback was positive with many comments stating that they can’t wait to have breakfast at the cafe. The tweet got about 989 likes and is increasing in number in less than 24 hours.
Rachel Askinasi recently tweeted “People are lining up for #BreakfastatTiffanys already." This means the story went viral and became popular in less than 24 hours.
I shared the news in a positive way through LinkedIn and Twitter. After sharing the news, I noticed an increase in response and shares. Many people began reacting to the news. I continued listening to the reaction of many readers through different social channels to find a discrepancy.
I would share the same article with a different angle. I would probably write an article on “5 places to Visit in New York During the Holidays” or “Places You Can Shop and Have a Meal” This is a great story concept since people are planning their holiday trips.
Tiffany’s is a popular global brand and I think the company did good social listening by giving to the customers something they were expecting for years. The best strategy is to write an article about Tiffany’s and the Blue Box Café to attract readers to the website.
Miami is an up-and-coming city for the fashion industry. Mall operators dominate Florida shoppers’ wallets but small boutiques have been gaining ground in recent years. The Magic City has worked its magic on Florida tourists, becoming a prime shopping destination.
Since seasonal clothes are limited and the city is soaked in year-round warmth, travelers struggle to find fashion pieces that are both trendy and timeless. Boutiques are upping the ante, offering fresh new experiences to shoppers exhausted with the drudge of shopping centers.
From interior design to personal styling, boutique shopping in Miami is often entertaining. The three boutiques featured here venture beyond the regular shopping experience. They go above and beyond for their customers and are competing to become the best shopping destination in the city. These boutiques will transform your shopping experience from stressed to blessed.
Please Don’t Tell Shop
Please Don’t Tell Shop (PDT) is a boutique located in Miami’s Wynwood District and is owned by designer Carolina Benoit. PDT is full of fashion finds from around the world. Most pieces have an ethical component or something special about them. The brick-and-mortar store offers a personal styling program and unique shopping experience for those wanting to reinvent their wardrobe. PDT offers high-end brands such as For Love and Lemons, Gracia, and Lovers + Friends.
The store opened in January 2017 and has grown into a favorite among influencers and Miamians for its whimsical style and unique local brands such as Annie the Alchemist. Tatiana, a frequent shopper at PDT, explains the boutique’s allure: “PDT is like a little secret among your friends, where you can’t tell where you got that skirt.”
The boutique offers more than just garments. Every month, Carolina hosts a wellness event that includes yoga, meditation and styling parties. PDT is also online and connects with readers through their blog where it shares topics such “How to Layer with No Fear,” all sowing products sold at PDT.
50 NW 24th St.
Miami, Florida 33127
Kiki on the Mile
Kiki on the Mile, formerly The Dressing Room, is a boutique with Miamian, Parisian, Londonian, and New Yorker vibes. Kiki Garcia is the owner and creative director behind Kiki where she curates finds from her travels and time spent living in New York City. Kiki’s boutique takes its design cues from her apartment where you will find home goods, party favors and that special outfit for your date. The boutique opened a year ago, and is located in the heart of Coral Gables, Miami. Kiki offers international and local brands such as Do + Be and Marsol Sagastume.
The best thing about this boutique is their same-day delivery service. If you are stuck at work with no time to shop, call Kiki and she will deliver your night outfit directly to your office. Next month, Kiki will host a live painting event with artist Mr. Dashing where customers will have the opportunity to personalize their denim jacket or shoes. Hannah, a loyal customer and lifestyle blogger comments: “I can always find what I am looking for at Kiki. She offers tropical yet casual clothes that are wearable day to day.”
Kiki recently opened up her interior design services to her customers, where she will turn dreams into reality.
88 Miracle Mile
Coral Gables, Florida 33134
Miami’s Design District is an up-and-coming area with a variety of luxurious stores. Earthy Chic is at the south end of the District, north of the Buena Vista neighborhood. Earthy Chic is a collaboration born from Priscilla and Eileen, two friends with a shared goal of offering shoppers a wallet-friendly alternative to the nearby Design District luxe boutiques. The perky duo started their fashion journey handcrafting jewelry.
Their jewelry designs are sold in store and a percentage goes to a featured charity. The boutique carries Australian brands such as Style Stalker, Wilde Heart, & Quay. Passersby are drawn into the store for its tropical and fresh décor. Priscilla and Eileen will personalize and handmake your desired jewelry.
Laura, a student at the Art Institute, says: “I love coming here. I always find my size and they constantly bring new items. I can always find the perfect gift here.” Earthy Chic recently began collaborating with a vintage and antique clothing store to offer one-of-a-kind pieces.
4300 NE 2nd Ave.
Miami, Florida 33137
I encourage you to shop small this holiday season. Small Business Saturday was a success around Coral Gables but make a habit of shopping slow and small to help the community.