Readers were amazed about the news on the opening of the Blue Box Cafe at Tiffany’s store on Fifth Ave. New York City. One reader stated “this is exciting and brilliant” while another reader expressed disgust and negativity “this reminds me of Bridget’s Jones blue soup”. General reader’s feedback was positive with many comments stating that they can’t wait to have breakfast at the cafe. The tweet got about 989 likes and is increasing in number in less than 24 hours.
Rachel Askinasi recently tweeted “People are lining up for #BreakfastatTiffanys already." This means the story went viral and became popular in less than 24 hours.
I shared the news in a positive way through LinkedIn and Twitter. After sharing the news, I noticed an increase in response and shares. Many people began reacting to the news. I continued listening to the reaction of many readers through different social channels to find a discrepancy.
I would share the same article with a different angle. I would probably write an article on “5 places to Visit in New York During the Holidays” or “Places You Can Shop and Have a Meal” This is a great story concept since people are planning their holiday trips.
Tiffany’s is a popular global brand and I think the company did good social listening by giving to the customers something they were expecting for years. The best strategy is to write an article about Tiffany’s and the Blue Box Café to attract readers to the website.