Fast food chain joins fast fashion retailer Forever 21
Brand logos have been around for years and it’s been a way of expression for the youth. This season Taco Bell and Forever 21 partnered up to release a clothing line that runs in the fast lane.
The collection was released October 11th for a limited time only. The Mexican fast food chain plans to target a different audience by teaming up with Forever 21, a retailer that sells to the young masses.
“The more eye roll-worthy style will no doubt do better than the styles that are more serious” Bitar says. “With attire like this, you go ridiculous or you go home.This is Taco Bell’s first fashion collaboration which created a popular demand in fast food printed clothing. Other fast food chains such as Pizza Hut and McDonald’s have created logo inspired clothing as well.
There is not doubt that fast food culture is popular among teens and Taco Bell’s plan to release a limited time only collection has created a shopping rush. Shoppers are now able to proclaim their love for tacos not only with emojis, but also with taco print t-shirts, too.
Moschino, an Italian luxury brand, has already debuted a wide collection of bags inspired by McDonald’s Golden Arches, and is credited with creating a high fashion craving for fast food. It’s about time that the actual food chains are taking advantage of their logo, to reach a broader market.
Now, Taco Tuesday will be even better with Taco Bell’s limited time collection of graphic T-shirts, jackets and pullovers.